Success Story: Yup.com

Yup ― a tech-enabled tutoring company ― came to me because they wanted their cold emails to school and district leaders to help them book more demos.

After conducting an Email Sequence Audit of 8 emails and a landing page, I shared a 26-page report that laid out my analysis of what was working, what wasn’t working, and where there were missed opportunities that would impact conversions. I made specific, actionable recommendations about how the Yup team could strengthen their cold emails and the landing page.